Born in Leeds, West Yorkshire, Keiron George Murphy – owner, baker and cake designer at Keiron George – has been exploring his artistic side from an early age, always seeking new ways to channel his desire to create. After gaining a BA in Interdisciplinary Art and Design at Leeds College of Art he searched for a career in which to showcase his creativity and discovered a natural talent and flair for decorating cakes.

Developing his skills at home, in 2010 he enrolled on a four year course at Leeds City College (LCC) to study cake decoration. A perfectionist at heart, Keiron spent his time at LCC learning the art of sugar craft and continually pushed his own creative boundaries. Now a tutor at LCC Keiron is passing on his technical knowledge and ability to his students.

Keiron George specialises in luxury wedding and celebration cakes. In his own unique style, Keiron unites traditional techniques with contemporary influences. His attention to detail has seen him be awarded a number of first place prizes and the opportunity to design a cake for a member of the Royal Family.

"A celebration cake plays a crucial part in any special occasion: from a captivating six-tier focal point at a wedding to a more intimate treat to share with loved ones. Whatever the occasion, however big or small the cake,I believe in offering my clients originality, quality and most importantly,a delicious cake.”